Over the past 20 years, I've helped brands refresh, reframe or reposition themselves for growth. Below are a small selection of case studies to give you some insight into how I can apply my passion & expertise to work for your organization.


National Safety Council

Educating the general public on safety features. My car does what?
National Safety Council

National Safety Council

The primary goal for this campaign was to educate drivers in the United States on how best to use these new and unfamiliar vehicle safety technologies, in order to produce a safer driving experience for all.

  • Client: National Safety Council
  • Contribution: Customer Development, Custom Website Design, External Communications & Outreach, Content Strategy

Chicago Sun-Times

Realigning Chicago’s most popular online publication.
Chicago Sun-Times

Chicago Sun-Times

With over 86% of the greater Chicago area retrieving their daily news from Sun Times, they’re clearly at no shortage for an audience. Within just fourteen years, Sun-Times Media Group [STM] has extended its reach to 300 communities, providing both print and web-based news service. The only trouble was that their extended reach began to prove troublesome for a cohesive representation on their home-base website.

  • Client: Chicago Sun-Times
  • Contribution: User Research, Information Architecture, Custom Website Design

RedPrairie

Increasing qualified traffic by 283% using advanced SEO strategies.
RedPrairie

RedPrairie

For the past 30 years, RedPrairie has been providing retail operations, warehouse management and transportation management solutions to business in a wide variety of industries including Automotive, Food and Beverage, High Tech, and Pharmaceuticals. RedPrairie’s enterprise-wide E2e™ solutions provide the front and back end coordination throughout the customer buying cycle, enabling companies to anticipate and deliver on customer demand, and to generate more revenue.

  • Client: RedPrairie
  • Contribution: Search Engine Optimization, Paid Search Management

Johnson Controls

Analyzing a company’s needs as carefully as it analyzes retail analytics.
Johnson Controls

Johnson Controls

Since 1992, ShopperTrak (a legacy brand acquired by Johnson Controls) has been helping malls, retailers and entertainment venues around the globe learn who is coming through their doors, where they are going & how to make the most of that information. Their technology & real-time insights help these businesses increase store traffic and the size of each transaction.

  • Client: Johnson Controls
  • Contribution: User Testing, Content Strategy, Custom Website Design, Marketing Automation Integration, Search Engine Optimization, Social Media Management, Conversion Optimization

Priceline.com

Creating an intranet as compelling as the company’s famed advertising.
Priceline.com

Priceline.com

Priceline.com helps people get discounted rates for travel-related purchases such as airline tickets and hotel reservations. The company first became known for its “Name Your Own Price” system, where travelers would name their desired price for airline tickets, hotel rooms, car rentals and vacation packages.

  • Client: Priceline.com
  • Contribution: Customer Development, Information Architecture, Interface Design, Internal Communications Planning

The RoomPlace

Acquiring new in-store customers, while achieving a a 637% ROI.
The RoomPlace

The RoomPlace

Headquartered in Lombard, IL, The RoomPlace is best known for their total-room concept, providing online and in-store customers an easy and convenient furniture buying experience. Customers can choose from a wide variety of designs to complement their individual tastes and needs. While individual pieces are available and sold separately, customers actually save money when purchasing a complete room.

  • Client: The RoomPlace
  • Contribution: Customer Development, Conversion Optimization, Paid Search Management, E-mail Marketing

Naveed Usman is a mentor, investor and founder of the Usman Group, a boutique digital consultancy headquartered in Denver, Colorado.

“My business philosophy is simple... the creative process is a collaboration, where each idea has value and every client is unique and exceptional.” Naveed Usman, Principal + CEO

Since 1999, I have helped hundreds of businesses and organizations build their brand, visibility, and reach by creating elegant, accessible websites and custom digital solutions that meet the unique needs and goals for each of my clients. Over the past decade, the Usman Group has been recognized as one of Chicago’s top professional services firms. Our clients range from manufacturers to consumer and business services firms to universities, nonprofits, and major media outlets, including the National Safety Council, Priceline.com, Robert W. Baird & Company, Chicago Sun-Times, and the University of Chicago.

I’m originally from Miami, where growing up I was obsessed with Legos and video games, fueling a life-long interest in logic, design, and human-computer interaction. I learned valuable skills in how to build trust and keep the customer happy while putting myself through the University of Central Florida as a salesman of car tires and batteries to stranded motorists. Majoring in Communications, Digital Media, and Sociology, I honed my ability for building and managing creative teams by leading a collaborative of student programmers, artists, and musicians on assignments for large entertainment companies like Universal Studios.

I’ve been a guest speaker at major universities, trade group events, and other venues on topics ranging from the technical to the emotional, like user experience design and positivity. I have also written articles and been quoted and interviewed about creativity, leadership, entrepreneurship, online marketing trends, and sales effectiveness for the Wall Street Journal, Direct Marketing News, and other established publications.

I’m always open to interesting opportunities to collaborate and discover what makes your organization truly exceptional. Let’s start a conversation.

Naveed Usman